英文简介 Managerial economics is a branch of economics, management economics provides a system analysis method and logical management decision, the management decision not only affects the daily decisions, but also affect the economy force long-term plan decision, is the micro economics in the practice of management should be used, is a bridge between economic theory and enterprise management decision it provides, for the enterprise decision-making and management analysis tools and methods, the theory is mainly put forward several factors based on the needs of production, cost, market, etc.. |
建议教材 《管理经济学》(第六版),吴德庆主编,中国人民大学出版社,2014年 建议参考书: 《管理经济学》,杨君昌主编,上海财经大学出版社出版,2008年 《企业经济学》,亚瑟·A·汤普森,上海人民出版社,2000年 《管理经济学》, S.·卡利斯·莫瑞斯, 克利斯多弗·R·托马斯, 机械工业出版社,2010年 |